LUELA is an emerging label with vast talent, changing the Australian fashion scene with their sophisticated yet effortless take on special occasion dressing.

Born out of a love affair with all things feminine, it is LUELA's unique mix of breath-taking fabrications and meticulous attention to detail that allows the label to stand out.

The collections comprise distinct cocktail dresses, floor-sweeping maxi dresses and elegant skirt and short combinations - all with subtly elegant tailoring and an attention to detail that defines LUELA.

Sydney-based designers Julie Shaw & Brenda Ayoub combine their design qualifications and years of experience in the fashion industries of Sydney, Melbourne and London to launch LUELA the label.

Fast gaining a following for their signature feminine pieces, LUELA is stocked in leading boutiques across Australia and have been featured in an impressive line-up, including the G'Day USA Designer Showcase held in New York in 2010, L'Oreal Melbourne Fashion Festival 2010, Fashion Palette Sydney 2011, were named national finalists in the Chambord Shine Design Awards and Myer Fashion on the Field Designer Awards of 2011, and recently debuted at Rosemount Australian Fashion Week 2011 wowing audiences with their signature feminine and unique creations.

This year LUELA is proud to be included in the spectacular line up of Mercedes Benz Fashion Week Australia, where they will present their Spring/Summer 2012-13 Collection.

If it's elegance you're after, this is the label to watch.